Our Approach 2017-07-06T21:05:01+00:00

Great Strategy Delivers Award-Winning Results

In marketing, more than ever it is critical to have a solid foundation in order to build success

We Start by Developing the Right Strategy

It’s critical to align your marketing resources with the goals you need to achieve. That’s our first step. And it’s a collaborative process. We listen and learn. Then we decode, decide and develop a strategy for the project or brand.

What does the strategy include? Competitive Analysis. Tactics. Timing. Budget. Measurement. Technology. Ideas.

ONLINE

We have proven expertise in making you discoverable and driving action.

LEARN MORE

TRADITIONAL

Our approach often includes meaningful offline ways to get people engaged.

LEARN MORE

TECHNOLOGY

We use today’s savvy technology to design, message and measure.

LEARN MORE

Our Approach Is Simple Yet Effective

We start with strategy as a required foundation. Then we build from there. This is critical so that all our work is aligned to reach its full potential.

STEP 1

STRATEGY DEVELOPMENT

STRATEGY DEVELOPMENT

This phase kicks off with a discovery process. The purpose is to align strategy with goals. The deliverables are a strategic plan, timelines, budgets and more.

STEP 2

CONTENT DEVELOPMENT

CONTENT DEVELOPMENT

We move on to copy and content. This can include a campaign theme line. Or research and copy for a white paper. Or basic copywriting for emails, direct mail, SEO and more.

STEP 3

CREATIVE DEVELOPMENT

CREATIVE DEVELOPMENT

Marrying content with creative comes next. Things like imagery and layout, of course. Yet it can also include technology recommendations, UX/UI concepts, wireframes and more.

STEP 4

TACTICAL IMPLEMENTATION

TACTICAL IMPLEMENTATION

Where the rubber meets the road. We take a timeline and run it to perfection. Online and offline. Traditional and cutting edge. Inbound and outbound.

STEP 5

REPORTING AND ANALYTICS

REPORTING AND ANALYTICS

Reporting lets us consistently evaluate, align and adjust. We may A/B test copy or creative. Or tactics you don’t currently use. And we create dashboards that show all the metrics.

STEP 6

FINAL OUTCOMES

FINAL OUTCOMES

A final report ties everything up in a bow. Yet our work often creates a process of continuous evaluation and improvement. The project doesn’t end — it simply evolves into a next phase led by new strategy and goals.

Learn More About Our Award Winning Services

We’re passionate about health education and how to produce results. We’ve done it for them. We can do it for you.

We take on any kind of challenge you can throw at us, create ideas for any size budget, get it done, and show you how it worked and more importantly – why.

Challenge us. You’re going to love the results!

captcha