SCOPE of Pain Engagement Campaign

Our team started with a detailed strategy development process. This let us assess education needs, analyze other education in the market, talk to actual clinicians, and create strategic ideas. The outcome of that process was a comprehensive engagement strategy and fast-paced, innovative tactical marketing plan. The plan leveraged a yearlong campaign to meet health care professionals where they are across online and offline channels. Our team created a campaign theme called Your Road Map to Confidence, which we created using real-world input shared by clinicians in the field. We structured our tactical plan like a true business-to-business campaign and included tactics like paid search, direct mail, telemarketing, market research, inbound content marketing, a custom whitepaper, post-download lead nurturing, and more.

We created two main goals for the campaign. One was to reach high-level health care professionals, department heads, and administrators and raise their interest in SCOPE of Pain. The second goal was to get them to mandate SCOPE of Pain for the clinical staff in their departments and/or organizations.