Website Launch
For more than four decades, Graphic Image has been a pillar of the community in Milford, CT. Not only does their team do great work. They also help many nonprofits create effective fundraising campaigns and make a bigger impact. The purposeful nature of what Graphic Image does is what gets our team excited too. That’s why we were more than ready when they brought us in to develop a website that tells their story and helps win new customers.
Our challenge was multifaceted. Create a vision for the site from scratch. Create a plan for content on the site. And help bring the business and its work to life.
Website Launch
Our team started with an in-depth strategy development process. We led deep-dive sessions to learn the business history, review dozens of project examples for inspiration, talk with current customers, and explore feasible ideas for the site. We worked with the Graphic Image team to flesh out their services, impact, and goals. That informed our work to create a vision for a site map, functionality, content, and scalable ideas. We brought in a dynamic photographer to for an on-site photoshoot in the Graphic Image shop to capture the essence of their work. We also did a brand identity refresh that included a new logo and brand guidelines. Our work included:
Website Launch
Website Launch
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