Website Launch and Brand Engagement Kit
Med-X Consulting helps healthcare organizations meet the immediate medical care needs of people who have eating disorders and behavioral health conditions. The impact data of their services is strong. Their team simply needs touchpoints with the right customers to drive growth. That’s why they brought our team in when it was time to launch a website and make their brand tangible. They also needed simple brand assets that can drive their presence at industry events and give them context to engage customers.
Our challenge centered first on creating concepts for a website. Then we needed to craft content about the company and what it offers. We also had to quickly turn around a basic brand engagement kit for their field team.
Website Launch and Brand Engagement Kit
Our team started by diving in to draft and refine brand copy around the company, its services, and the value that it offers to customers. In parallel, we created concepts for a simple website with a clean brand aesthetic. This aligned with the brand personality Med-X has with current customers. We drafted a site map that infused typical business-to-business staples like testimonials, service line descriptions, and case studies. Our team staged copy, development, content, and client input into a fast, compact launch timeline. We also churned out a basic brand kit that the Med-X field team could use right away at events. It included business cards, banners, flyers, and more.
Website Launch and Brand Engagement Kit
Website Launch and Brand Engagement Kit
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