CASE STUDIES

Strategic Brand Partnership Kit

We helped a foundation with a rich history reshape its story into a modern, compelling narrative around its impact on mental health

Strategic Brand Partnership Kit

Challenge

There is no health without mental health. And APAF has been one of the top organizations in the field for decades. It advocates for people in need, creates life-changing programs, and raises mental health literacy across the country. Its work spans schools, workplaces, places of worship, sports, and more. APAF looks to engage national and local partners to create, sustain, measure, and expand programs in communities. Yet in a competitive marketplace, it’s critical to engage potential partners with a compelling story and tangible reasons that justify their support.

Our challenge was to retell the APAF brand story in a way that engages potential partners around its mission.

Strategic Brand Partnership Kit

Solution

Our team started with a deep dive review of APAF history. We also worked with the APAF team to identify key trends, data, goals, and opportunities. That informed a structured exercise around core message development. We focused on retelling the APAF story in succinct, modern, accessible language. First, our team drafted content for a master presentation with 200+ core slides that the APAF team can customize based on the purpose of any individual meeting. Then we created a compelling layout for the presentation that warms and humanizes APAF’s mission and tells a visual story about its impact. It highlights key APAF programs and builds alignment around partnership opportunities. Finally, we handled content and creative for a high-end, companion mini-folder that provides an overview of the brand and each of APAF’s flagship programs.

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Name, Title
Organization

Strategic Brand Partnership Kit

Our Work

  • Strategy Development
  • Concept Development
  • Copywriting
  • Creative
  • Project Management

Strategic Brand Partnership Kit

Impact

  • APAF actively uses these assets with partners across many vertical markets
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