Strategy Development, Website Launch, and Engagement Campaign
Eating disorders often go unseen. In fact, many go undiagnosed and untreated, which can lead to serious health concerns. NCEED works to address this and educates primary care providers on how to identify and treat eating disorders. Based at the University of North Carolina, their team brought us on board to develop a strategy that expanded the impact of the project. They needed to reach more stakeholders, deliver an engaging message, and make information easier to find on its website. This would not only help the NCEED team hit key goals and KPIs — such as registrations for education activities — but also truly help people in need and make lives better. And that is the kind of work that gets us up every morning.
Our challenge was three-fold. One, expand reach with primary care providers. Two, get their attention. And three, create a website that makes information easy to access.
Strategy Development, Website Launch, and Engagement Campaign
Our team started with an in-depth strategy development process. We led a deep-dive session to identify trends and opportunities. We looked at data and led fact-finding calls with frontline providers. That informed our work to create a multi-year engagement strategy for the project with a detailed, tactical timeline. From there, our team dove in to execute the plan. Our work included:
“It has been an enormous pleasure to partner with Charge Ahead Marketing for 5+ years. During this time, they have consistently proven to be a truly standout organization. What sets them apart is their incredible professionalism and deep expertise, which they apply with a warm and caring approach. The team members are not just brilliant at what they do, they are also genuinely delightful to work with. Every project, big or small, receives a personalized touch that makes it feel like a shared mission. Their excellent project management and clear, effective communication ensure that every campaign runs smoothly from start to finish. They are a team of creative and thoughtful people whose work products have consistently increased the impact and visibility of our work well beyond our expected KPIs. It’s rare to find a partner that is so deeply values and mission-driven. They don’t just help you achieve your goals; they inspire you to be better. We couldn’t be more proud of what we’ve accomplished together.”
Christine M. Peat, PhD, FAED, LP
Associate Professor of Psychiatry
Director, National Center of Excellence for Eating Disorders
University of North Carolina at Chapel Hill Organization
Strategy Development, Website Launch, and Engagement Campaign
Strategy Development, Website Launch, and Engagement Campaign
5,000+
3,000,000+
250,000+
Submit this form and we’ll be in touch quickly.