Great Strategy Delivers Award-Winning Results

Now more than ever, a solid foundation is critical to success in marketing

It All Starts With Strategy

On any project, strategy is our first step. We work to align resources, timeline, and everything else with the goals you need to achieve. And it’s a collaborative process. We ask, listen, research, and learn. Then we decode, decide, and develop the best course of action.

Good strategy addresses areas like:

Ideas

Technology, creative, competitive analysis, opportunities, etc.

Tactics

Online, offline, media planning, email, content, events, etc.

Planning

Planning Timelines, budgets, reporting, data analysis tools, etc.

A Real-World Example of How We Work

This is what our process and workflow may look like on a typical project.

Strategy Development

This kicks off with a robust discovery process. Then we create a strategy to align with goals. The deliverables may include timelines, budgets, competitive analysis, ways to capitalize on growth opportunities, and more.

Copy and Content

This work may vary based on the needs. It may include work on a campaign theme line or data review, all the way to copywriting for emails, direct mail, websites, SEO and more. And we create it all with accessibility and health literacy in mind.

Creative

Our work on content often aligns with creative. We may address needs from brand identity and website development all the way to technology recommendations, email automation, online and offline marketing deliverables, ideas and concepts, and more.

Tactics

Our team creates campaign timelines and runs them to perfection. We plan media and execute marketing tactics that align with strategy needs and goals. Online and offline, traditional and cutting edge, inbound and outbound, and more.

Reporting & Analytics

A focus on data helps drive results. Our team may advocate to run A/B tests on copy or creative, try new tactics, or test new media. And we can build digital dashboards to show key metrics. It lets us look at data to evaluate, adjust, and align.

Quality Improvement

We work to create a process of ongoing evaluation and improvement. Ongoing work is informed by new data, strategy, metrics, and goals. And we use a sensible and sustainable approach to budgeting and new ideas.