CASE STUDIES
Social Media Fundraising Campaign
For a small foundation with big dreams, we created an inspiring narrative to engage donors and increase charitable giving
Social Media Fundraising Campaign
Challenge
MSHF educated and empowered girls and young women to defend themselves against emotional, psychological and verbal manipulation and physical violence. In 2018, their team wanted to leverage an important milestone to engage local stakeholders and expand their call-to-action to a broader audience.
Our challenge centered on concepting an inspirational, creative approach for a social media fundraising campaign. We looked to craft thoughtful messaging to frame an emotional topic and drive online donations.
Social Media Fundraising Campaign
Solution
Within days, our team quickly developed a strategy, creative approach, tactical plan, and messaging blueprint for the campaign. We managed the entire campaign from start to finish in about 65 days. Our campaign deliverables included:
- Original and engaging content for social media content and graphics
- Content management across all social media channels
- Concepts, creative, copywriting, and production for a compelling fundraising video
- Copywriting for a compelling narrative to drive online fundraising on a GoFundMe page for the campaign
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“I have worked with Charge Ahead Marketing for over a year now. They have created a brand-new website for my foundation in honor of my daughter. It has been my pleasure to do business with them on this project. They are punctual and thorough in every area of their work. I also appreciate their response time to my questions That is key for me and they do not disappoint. I admire their vision on my project and their openness to listen and implement my ideas.”
Donna Cimarelli, CEO
The Maren Sanchez Home Foundation
Social Media Fundraising Campaign
Our Work
- Strategy Development
- Copywriting
- Creative
- Project Management
- Social Media Content and Management
- Video Creative and Production
Social Media Fundraising Campaign
Impact
- Gold Aster Award, Special Video Production, 2019
- The full campaign won a 2019 Silver Aster Award
- Benchmarked first-ever social media campaign for MSHF
- Achieved trending status in GoFundMe charity section
- Raised more than $18,000 in just four weeks
- 200%+ increase in website users during the campaign
$18,000
200%
increase in website users during the campaign
Challenge us.
You’re going to love the results!