CASE STUDIES
Conference Strategy Development
Strong process and good strategy helped us reinvent a live conference, refresh its attendee engagement strategy, and boost attendance
Conference Strategy Development
Challenge
GAME creates continuing education across a variety of therapeutic areas from dermatology to internal medicine to rheumatology. A key piece of their portfolio is high-quality conferences. For their annual conference in rheumatology, GAME wanted to revitalize their marketing approach and hit specific attendance goals to grow the event. A key need was to create and implement online tactics to benchmark effectiveness and drive engagement.
Our challenge was to develop effective marketing strategy for the conference. We focused on how the conference could engage potential attendees online. And we looked to incorporate online tactics that raised the bar above their current marketing efforts.
Conference Strategy Development
Solution
Our team started with a detailed strategy development process. We assessed past attendee data, web metrics, competitive analyses, and market opportunities. Based on that initial process, we developed and presented a series of strategic ideas and an integrated marketing strategy for the conference. It included recommendations on branding and identity; email and automation; website usability and engagement; social media; campaign landing pages; and other short- and long-term tactics. We handed off that blueprint to an internal team to execute, and our team served in an advisory role during an ongoing rollout.
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Name, Title
Organization
Conference Strategy Development
Our Work
- Strategy Development
- Branding and Identity Recommendations
- Email Copy and Creative Recommendations
- Landing Page Development Recommendations
- Project Management
Conference Strategy Development
Impact
- Delivered 20+ strategic recommendations to differentiate and revitalize the event
- Conference attendance increased over prior year
20+
Challenge us.
You’re going to love the results!