CASE STUDIES

Website Relaunch

For a small organization with a big task, we created a website to get the community engaged around youth substance use prevention

Website Relaunch

Challenge

MPC has a big challenge, which is to provide education and programs that prevent substance use among youth in Milford, CT. We know from a growing body of evidence that some of the risk for addiction is genetic. We also know that a lower age of first substance use raises the lifetime prevalence of later substance use disorders. All that context makes MPC programs critical to educate both parents and youth alike. In order to maximize local impact and drive sustainability efforts, MPC needed to revitalize its online presence.

Our challenge was to build a new website and develop messaging that resonates with the community.

Website Relaunch

Solution

Our team started with a strategy development process that led to a new, streamlined sitemap. We focused on refreshing site content, writing effective new copy, and increasing focus on online donation functionality. We built the site in WordPress for its flexible, scalable functionality and we sourced images from local photographers to create a strong connection to the community. Copy on the site had a 6th grade reading level to ensure it was accessible and it incorporated effective search engine optimization practices. Alongside the site launch, our team also led copy and creative for MPC’s first-ever direct mail sustainability campaign.

“

“Our new site is critical to our mission to reduce drinking and substance use among young people. It is very user-friendly. It allows parents and children to easily find information on MPC events and resources. The layout makes anyone feel comfortable because it is so well done and clean looking. You feel as if you are in good hands and you know that you will be able to find anything you need on this site.”

Wendy Gibbons, LCSW | Program Director
Milford Prevention Council

Website Relaunch

Our Work

  • Strategy Development
  • Copywriting
  • Creative
  • Direct Mail Copy and Creative
  • Email Automation
  • Email Copy and Creative
  • Project Management
  • Search Engine Optimization
  • UI/UX Design
  • Website Development

Website Relaunch

Impact

  • Benchmarked first-ever analytics tracking of site metrics
  • Benchmarked first-ever sustainability campaign that delivered 2,000% ROI on revenue vs. cost
  • MPC programs reach more than 3,000 middle-and high-school kids each year
Looking to make an impact? We've got a plan for you.

500%

increase in web traffic

2,000%

ROI on direct mail campaign

Challenge us.

You’re going to love the results!