CASE STUDIES
Collaborative Care Engagement Campaign
Healthcare professionals can be hard to reach — except when our team creates big ideas for an effective campaign that meets them where they are
Collaborative Care Engagement Campaign
Challenge
The Collaborative Care Model (CoCM) fosters collaboration between primary care and mental health professionals. APA offered a suite of high-quality, asynchronous online education to educate primary care providers about the CoCM model. They turned to our team to get more clinicians engaged in that education.
Our challenge centered on developing an effective strategy to engage busy primary care providers across professions.
Collaborative Care Engagement Campaign
Solution
We started by investing time in strategy development. This let us align priorities, identify important goals and needs, and build an approach that would resonate. Part of that strategy was a detailed, yearlong tactical plan that put our message in the market on a finely staged timeline and with a very specific budget. Our tactical plan involved:
- An integrated approach to copy and creative across all offline and online touchpoints
- An array of online tactics like inbound content marketing, paid search, and remarketing
- A direct mail campaign to tens of thousands of primary care providers
- A multi-month, automated email campaign to nurture providers into engaged participants
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Name, Title
Organization
Collaborative Care Engagement Campaign
Our Work
- Strategy Development
- Budget Management
- Copywriting
- Creative
- Direct Mail Copy and Creative
- Email Automation
- Email Copy and Creative
- Landing Page Development
- Paid Search
- Project Management
- Remarketing
- Timeline Management
Collaborative Care Engagement Campaign
Impact
- Launched fast-paced, 4-month, national marketing campaign for primary care physicians
- Benchmarked A/B testing on landing page calls-to-action
- Direct mail campaign geo-targeted physicians based on rural location, practice size, and more
- 8,000,000+ impressions through online campaigns
- 1,100+ conversion actions
8,000,000+
Challenge us.
You’re going to love the results!