CASE STUDIES
Strategy Development, Website Launch, and Engagement Campaign
We created an evidence-based engagement strategy and a knowledge-forward website to engage primary care providers across the country
Strategy Development, Website Launch, and Engagement Campaign
Challenge
Eating disorders often go unseen. In fact, many go undiagnosed and untreated, which can lead to serious health concerns. NCEED works to address this and educates primary care providers on how to identify and treat eating disorders. Based at the University of North Carolina, their team brought us on board to develop a strategy that expanded the impact of the project. They needed to reach more stakeholders, deliver an engaging message, and make information easier to find on its website. This would not only help the NCEED team hit key goals and KPIs — such as registrations for education activities — but also truly help people in need and make lives better. And that is the kind of work that gets us up every morning.
Our challenge was three-fold. One, expand reach with primary care providers. Two, get their attention. And three, create a website that makes information easy to access.
Strategy Development, Website Launch, and Engagement Campaign
Solution
Our team started with an in-depth strategy development process. We led a deep-dive session to identify trends and opportunities. We looked at data and led fact-finding calls with frontline providers. That informed our work to create a multi-year engagement strategy for the project with a detailed, tactical timeline. From there, our team dove in to execute the plan. Our work included:
- Concepts, copy and development for an all-new NCEED website
- Ideas, copy and creative for content downloads to help make education and knowledge more digestible
- Media planning to expand reach to frontline primary care providers
- Digital campaigns to drive inbound leads and help build first-party data
- Email automation funnels to nurture providers to access education and resources
- Copy and creative for brand materials like presentations, newsletters, webinar registration emails, and reports on the project impact
- Concepting and building a multi-module, interactive course in a learning management system
- Timeline management for the entire integrated campaign and launch
“
It has been an enormous pleasure to partner with Charge Ahead Marketing for 5+ years. During this time, they have consistently proven to be a truly standout organization. What sets them apart is their incredible professionalism and deep expertise, which they apply with a warm and caring approach. The team members are not just brilliant at what they do, they are also genuinely delightful to work with. Every project, big or small, receives a personalized touch that makes it feel like a shared mission. Their excellent project management and clear, effective communication ensure that every campaign runs smoothly from start to finish. They are a team of creative and thoughtful people whose work products have consistently increased the impact and visibility of our work well beyond our expected KPIs. It's rare to find a partner that is so deeply values and mission-driven. They don't just help you achieve your goals; they inspire you to be better. We couldn't be more proud of what we've accomplished together.
Christine M. Peat, PhD, FAED, LP
Associate Professor of Psychiatry
Director, National Center of Excellence for Eating Disorders
University of North Carolina at Chapel Hill
Organization
Strategy Development, Website Launch, and Engagement Campaign
Our Work
- Strategy Development
- Campaign Optimization
- Creative
- Conversion and Data Optimization
- Copywriting
- Custom Course Design
- Email Automation
- Inbound Content Strategy
- Online Campaign Strategy
- Paid Search and Social Media
- Project Management
- Reporting and Analysis
- Search Engine Optimization
- Toolkit Content and Creative
- Website Development
Strategy Development, Website Launch, and Engagement Campaign
Impact
- Built database of 5,000+ provider records in 9 months post-launch
- 3,000,000+ impressions for the engagement campaign over multi-month period
- 250,000+ emails deployed to health care providers
- 1,200% increase in monthly website traffic in first quarter post-launch
- All project components met deadlines and launched on time
5,000+
provider records secured in 9 months post-launch
3,000,000+
impressions for the engagement campaign over multi-month period
250,000+
emails deployed to health care providers
Challenge us.
You’re going to love the results!