Website Relaunch
MSHF educated and empowered girls and young women to defend themselves against emotional, psychological and verbal manipulation and physical violence. Their team wanted to expand their footprint from local to global and initiate a new round of philanthropy that fuels growth. This would let them expand training for girls and parents on how to identify threats and know what the action steps are, and help them expand training for bystanders to take action and become life savers.
Our challenge centered on foundational needs like language to inspire people and organizations to engage. And we had to create a website that would build a brand and make its mission tangible.
Website Relaunch
We initiated a detailed strategy development process to align priorities for messaging, website content, and a new sitemap. That foundational work identified an opportunity to educate stakeholders ‒ so we researched, vetted, and aggregated deep market statistics on violence, sexual harassment, and more. Website development focused on several main objectives: organizing site content, writing effective copy, and creating online donation functionality. We developed the site in WordPress for its flexible functionality and easy-to-use, scalable content management system. And it incorporates effective search engine optimization and analytics.
“I have worked with Charge Ahead Marketing for over a year now. They have created a brand-new website for my foundation in honor of my daughter. It has been my pleasure to do business with them on this project. They are punctual and thorough in every area of their work. I also appreciate their response time to my questions That is key for me and they do not disappoint. I admire their vision on my project and their openness to listen and implement my ideas.”
Donna Cimarelli | CEO
The Maren Sanchez Home Foundation
Website Relaunch
Website Relaunch
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