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American Psychiatric Association Logo

Membership Renewal and Acquisition Campaigns

These campaigns address specific needs and goals to drive leads, optimize cost effectiveness, maximize membership revenue, and more

Membership Renewal and Acquisition Campaigns

Challenge

APA is the largest membership organization for psychiatrists in the U.S. It offers education, career tools, and much more for professionals at every level of psychiatry, from students and residents all the way to clinical leaders and lifelong learners. And it’s important to maintain and grow membership. That’s why APA looks to our team to help them reach important goals and drive revenue growth through cost-effective digital tactics.

Our challenge each year is to create, test, and optimize effective digital campaigns using multiple advertising platforms.

Membership Renewal and Acquisition Campaigns

Solution

For every campaign, we do a full review of data and assess the advertising platforms that best fit current needs. We also manage testing and technical steps to ensure data transparency in conversion and revenue reporting. Our team works to:

  • Conduct keyword research and pay-per-click (PPC) cost planning across platforms
  • Design A/B and multivariable tests across landing pages, creative, and platforms
  • Concept and stage the right mix of campaign types across search, display, social media, remarketing, and automated options
  • Leverage data and platform functionality to create the right targeting criteria
  • Write, test, manage and optimize text content across multiple ad types (search, static, video, motion-graphic, etc.)
  • Develop impactful creative across static, carousel, video, and motion-graphic units
  • Test and troubleshoot conversion tracking and data transparency
  • Build, test, manage and optimize data transparency needs and dashboards across Google Analytics, Google Tag Manager, Looker, and other tools
  • Launch campaigns on Google, Microsoft, LinkedIn, Meta, and more
  • Reporting, data analysis, and recommendations to expand and optimize campaigns
  • Work closely with internal resources to stage and implement any needs across landing pages, conversion testing, creative, troubleshooting, and more
“

“Charge Ahead understood our marketing needs as a provider of CME education. From analytics, to targeting and SEO, to optimization, we benefited from Charge Ahead’s expertise and collaborative style.”

Marketing Director
American Psychiatric Association

Membership Renewal and Acquisition Campaigns

Our Work

  • Strategy Development
  • Campaign Optimization
  • Conversion and Data Optimization
  • Copywriting
  • Multimedia Creative
  • Online Campaign Strategy
  • Paid Search
  • Project Management
  • Remarketing
  • Reporting and Analysis

Membership Renewal and Acquisition Campaigns

Impact

  • Deliver year-over-year revenue growth and pay-per-click efficiency
  • $4,000,000+ in revenue attributed to online campaigns over a multi-year period
  • Deliver positive return on ad spend (ROAS) for all campaigns
  • Reduce year-over-year pay-per-click costs with optimization strategies
Looking to make an impact? We've got a plan for you.

$4,000,000+

revenue attributed to online campaigns

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