Annual Report

When it was important to show impact, we created an engaging annual report to tell a meaningful story and make progress tangible

Annual Report

Challenge

Lunder-Dineen lives at the center of health education. They offer health care teams in Maine best-practice training around critical public health issues. Yet workforce-facing education is often hard to see. And it’s important to make impact tangible to internal and external partners, funders, philanthropists, and more. Lunder-Dineen needed an annual report that framed their innovative programs in a unique narrative. They needed to surface key data, tell their story, and engage stakeholders in their work.

Our challenge was to create an annual report that drives home why Lunder-Dineen’s work matters. We had to shape the story around each of their flagship programs and weave in subtle calls to action based on their goals.

Annual Report

Solution

Our team started each annual report with a deep dive into data points, program survey data, feedback from participants, and more. That informed a structured approach to a content outline. We created narratives for key programs, milestones, and topic areas. This helped shape an approach to creative that was clean, professional, and authentic. We worked closely with the Lunder-Dineen team to hone in on yearly goals, dive deeper on focus areas, and highlight important calls to action.

We have had the pleasure of working with Charge Ahead for more than a decade, and they have been an invaluable partner in advancing our health education mission. Based at a large academic medical center in Boston, our program focuses on identifying and addressing educational gaps in Maine, and Charge Ahead has consistently helped us communicate this work with clarity, creativity, and impact.

One of our marquee projects each year is our annual report. With Charge Ahead’s guidance, it has become a beautiful, narrative-driven piece that blends words and photos to capture our accomplishments and convey the heart of our efforts. This is just one example of the thoughtful, high-quality work they consistently deliver.

Labrini I. Nelligan, MS
Executive Director
Lunder-Dineen Health Education Alliance of Maine

Annual Report

Our Work

  • Strategy Development
  • Creative
  • Content Organization
  • Copywriting
  • Project Management

Annual Report

Impact

  • Lunder-Dineen actively uses these assets with stakeholders across Maine

Awards

  • Platinum MarComm Award, Annual Report, 2022
  • Platinum MarComm Award, Annual Report, 2021

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