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Website Launch

When a local prevention council needed more engagement, we built them a better website to tell their story in a more accessible and impactful way

Website Launch

Challenge

There’s a saying that “all prevention is local.” And it’s true that meaningful substance use prevention takes place at the local level. Every community has to know what strategies work best for their unique needs. That’s where Southington’s Town-Wide Effort to Promote Success (STEPS) makes a big impact in Southington, CT. Their team brought us on board to develop a website that tells their story and helps engage everyone in their community. They needed help to reach more people, share data, inspire people to take action, and make action steps easy to find. This would let STEPS make an even bigger impact and help young people and families stay safe. And that is the kind of noble mission that gets us up every morning.

Our challenge was multifaceted. Create a vision for the site from scratch. Create a plan for content on the site. And connect people with data and action steps they need to save lives.

Website Launch

Solution

Our team started with an in-depth strategy development process. We led deep-dive sessions to identify local data and compile action steps around prevention. We worked with the STEPS team to flesh out their programs, impact, and goals. That informed our work to create a vision for a site map, functionality, content, and scalable ideas. We also created a community awareness campaign to launch the site. Our work included:

  • Concepts, wireframes and development for an all-new STEPS website
  • Staging and production environments to test functionality and concepts
  • Concepts and custom coding for functionality and database work to organize resources, staff bios, stories, and more
  • Concepts and copywriting for all content on the site — brand narrative, impact data, program descriptions, and more
  • Timeline management for the entire project and launch
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As the prevention coalition in Southington, CT, our successes would not be where they are without the incredible support of Charge Ahead. From creating a dynamic, user-friendly website to providing consistent, high-quality support for all of our prevention campaigns, their team truly goes above and beyond.

Charge Ahead is timely, professional, and always willing to help—no matter the project. Their creativity, responsiveness, and dedication have made them an invaluable partner in our mission to support and protect our community. We can’t recommend them highly enough!

Megan Albanese, Prevention Coordinator
STEPS

Website Launch

Our Work

  • Strategy Development
  • Creative
  • Copywriting
  • Email Automation
  • Inbound Content Strategy
  • Project Management
  • Search Engine Optimization
  • Social Media
  • Website Development

Website Launch

Impact

  • STEPS actively uses its website with stakeholders across the community
  • Project launched on time and on budget

Awards

  • WebAward Standard of Excellence, 2023
  • Silver Davey Award, Social Good, 2023
  • Silver Davey Award, Health & Health Services, 2023
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