Community Campaigns to Prevent Alcohol Misuse and Vaping
Substance use prevention takes place at the local level. Every community and even every family has to know what strategies work best for their unique needs. And it’s multilayered — with roles for parents, youth, retailers, law enforcement, and more. When the prevention team in the Haddam-Killingworth area needed to respond to local data, they turned to our team to bring campaigns to life. They needed to educate families and the community at large on how to prevent vaping and alcohol misuse. More importantly, they needed everyone to know the action steps they can take to stay safe.
Our challenge was to create compelling campaigns around each of those topics. They had to meet people where they are in the community. And they had to make the action steps clear.
Community Campaigns to Prevent Alcohol Misuse and Vaping
Our team started by taking a look at local data and fleshing out ideas and concepts. We also talked to young people and families to learn more about how they have prevention conversations. All this background informed our work on two separate community campaigns that featured the same theme — Let’s #MentionPrevention™. The campaign on vaping prevention included a 16-page discussion guide for parents that we created from scratch. It provides actual conversation models and guidance for parents on how to talk to young people about vaping. It also included assets to meet people where they are in the community, such as social media graphics, posters, billboard creative, and more. The campaign on alcohol included a specialized set of fact sheets on the impacts of alcohol use and action steps to stay safe.
Both campaigns included assets for the prevention council team to engage retailers of vaping and alcohol products. This included counter mats, register decals, and window clings. The campaign on alcohol also included workforce posters for retailers to educate their staff and bag inserts to go with all alcohol purchases.
Community Campaigns to Prevent Alcohol Misuse and Vaping
Community Campaigns to Prevent Alcohol Misuse and Vaping
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