There are too many trends in marketing to keep up with.
Content marketing, social media, marketing automation, retargeting, paid search, search engine optimization. If you’re an academic CME office or medical communications company, you don’t have a robust marketing staff. It’s impossible to stay current with best practices across the board.
That’s where we come in.
Technology and marketing are no longer separate, they must work together.
Your marketer used to write copy for email, direct mail and flyers. Maybe they started writing social media posts. But go ask them about mobile optimization, HTML5, triggered email, responsive websites, UX and UI, landing page testing, and conversion tracking.