Great Strategy Delivers Award-Winning Results
In marketing, more than ever it is critical to have a solid foundation in order to build success
We Start by Developing the Right Strategy
It’s critical to align your marketing resources with the goals you need to achieve. That’s our first step. And it’s a collaborative process. We listen and learn. Then we decode, decide and develop a strategy for the project or brand.
What does the strategy include? Competitive Analysis. Tactics. Timing. Budget. Measurement. Technology. Ideas.
Our Approach Is Simple Yet Effective
We start with strategy as a required foundation. Then we build from there. This is critical so that all our work is aligned to reach its full potential.
STEP 1STRATEGY DEVELOPMENT
This phase kicks off with a discovery process. The purpose is to align strategy with goals. The deliverables are a strategic plan, timelines, budgets and more.
STEP 2CONTENT DEVELOPMENT
We move on to copy and content. This can include a campaign theme line. Or research and copy for a white paper. Or basic copywriting for emails, direct mail, SEO and more.
STEP 3CREATIVE DEVELOPMENT
Marrying content with creative comes next. Things like imagery and layout, of course. Yet it can also include technology recommendations, UX/UI concepts, wireframes and more.
STEP 4TACTICAL IMPLEMENTATION
Where the rubber meets the road. We take a timeline and run it to perfection. Online and offline. Traditional and cutting edge. Inbound and outbound.
STEP 5REPORTING AND ANALYTICS
REPORTING AND ANALYTICS
Reporting lets us consistently evaluate, align and adjust. We may A/B test copy or creative. Or tactics you don’t currently use. And we create dashboards that show all the metrics.
STEP 6FINAL OUTCOMES
A final report ties everything up in a bow. Yet our work often creates a process of continuous evaluation and improvement. The project doesn’t end — it simply evolves into a next phase led by new strategy and goals.