APA Annual Meeting Online Marketing
American Psychiatric Association (APA)
Strategy Development, Creative, Copywriting, Paid Search, Project Management, Remarketing
CHALLENGE
APA produces the largest annual conference for psychiatrists and other mental health professionals in the country. It spans nearly a week and addresses key topics across the entire mental health landscape. APA recently invigorated the conference agenda and launched multiple new learning formats, session tracks, and other featured content. In addition to enhancing quality of the education, APA also wanted to increase attendance from their core target audiences. Ideally, through cost-effective online tactics.
Our challenge was to implement effective online campaigns using paid search and remarketing.
SOLUTION
We initiated a brief strategy development process that centered on opportunities in online marketing. This let us assess what tactics would be most effective and implement the technical steps necessary to ensure transparency in reporting. We designed, set up, and ran search, display, social media, and remarketing campaigns from start to finish — keyword research, optimization, analysis, reporting. Worked hand-in-hand with internal resources to implement landing page testing. We also ran A/B ad testing and targeting by geography and other variables.
EXECUTION
“Charge Ahead understood our marketing needs as a provider of CME education. From analytics, to targeting and SEO, to optimization, we benefited from Charge Ahead’s expertise and collaborative style.”
– Marketing Director, American Psychiatric Association
RESULTS
Benchmarked first-ever online campaigns for the brand.
In the first year, delivered 900% ROI on revenue vs. digital marketing spend.
In the second year, delivered double-digit growth on year-over-year revenue from digital spend.
Detailed analysis and optimization to drive down pay-per-click costs
$1,000,000+ in revenue attributed to online campaigns over a multi-year period
Tens of millions of ad impressions over a multi-year period
Challenge us. You’re going to love the results!
