APA produces the largest annual conference for psychiatrists and other mental health professionals in the country. It spans nearly a week and addresses key topics across the entire mental health landscape. APA recently invigorated the conference agenda and launched multiple new learning formats, session tracks, and other featured content. In addition to enhancing quality of the education, APA also wanted to increase attendance from their core target audiences. Ideally, through cost-effective online tactics.
Our challenge was to implement effective online campaigns using paid search and remarketing.