We initiated a detailed strategy development process. This let us assess current user data, web metrics, competitive analysis, and strategic opportunities. Based on that initial process, we developed, presented and executed an integrated strategy for each education program. For the live meeting series, we worked collaboratively with internal resources on data, planning, email strategy, and email copy and creative. We led execution, testing and reporting across telemarketing, paid search and remarketing for 30 events in markets across the country. For online programs, we led landing page development and worked with internal resources on planning and rollout. We also created a product demo video, from ideation and copywriting through storyboards and production.