Crush The Vote Website Launch

CRUSH THE VOTE (CTV)

Brand Development, Website Design, Data Capture, Reporting and Analytics, and Online Strategy

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Exceeded site traffic goal by 300%
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Email opens increased by over 500%
Home » Charge Ahead Marketing Case Studies » Case Study – Crush The Vote

CHALLENGE

CTV looked to capitalize on the fervor and passion surrounding the 2016 presidential election. The brand needed a compelling website that allowed users to easily engage and participate in a passion-driven online voting process. As a new brand, CTV needed to quickly establish its identity and rollout a cost-effective campaign in a short time period.

Our challenge was to concept, build and launch a dynamic website. We also focused on sustaining post-launch momentum via cost-effective online tactics.

SOLUTION

We initiated a brief strategy development process that centered on brand identity, creative, and website user experience. Based on that initial process, we developed and executed a concise strategy to build and launch the CTV website. The project included copywriting, creative, social media graphics, social media ads, and paid search campaigns that targeted various political affiliations. It also included social media management and an extended series of automated emails to drive ongoing user engagement.

EXECUTION

  • Strategy Development
  • Content Marketing
  • Copywriting
  • Database Development
  • Email Copy and Creative
  • Landing Page Development
  • Paid Search
  • Project Management
  • Remarketing
  • Social Media Management
  • UI/UX Design
  • Website Development
“Charge Ahead did a fabulous job with a very tight timeline. Exceeded our expectations.”

   – Vice President, Crush the Vote

RESULTS

Developed 50+ shareable online graphics to drive engagement.

Developed and launched 30+ automated emails to sustain user engagement.

Exceeded site traffic goal by 300%

Challenge us. You’re going to love the results!