Social Media Fundraising
Maren Sanchez Home Foundation (MSHF)
Strategy Development, Copywriting, Creative, Project Management, Social Media Content and Management, Video Creative and Production
CHALLENGE
MSHF educates and empowers girls and young women to defend themselves against emotional, psychological and verbal manipulation and physical violence. In 2018, the organization wanted to engage local stakeholders and expand their call-to-action to a broader audience. A milestone date allowed for a creative approach to fundraising.
Our challenge cut across several needs. Create an inspiring social media campaign. Craft thoughtful messaging that frames an emotional topic. And drive online donations.
SOLUTION
Within days our team quickly developed a strategy, creative approach, and messaging blueprint for the campaign. Deliverables included social media content, graphics, and management across all social channels. We also worked with existing visual content to concept and produce a compelling fundraising video. Finally, we wrote a compelling narrative for a GoFundMe page that we managed from start to finish.
EXECUTION
“I have worked with Charge Ahead Marketing for over a year now. They have created a brand-new website for my foundation in honor of my daughter. It has been my pleasure to do business with them on this project. They are punctual and thorough in every area of their work. I also appreciate their response time to my questions That is key for me and they do not disappoint. I admire their vision on my project and their openness to listen and implement my ideas.”
– Donna Cimarelli, CEO, The Maren Sanchez Home Foundation
RESULTS
The fundraising video won a 2019 Gold Aster Award
The full campaign won a 2019 Silver Aster Award
Benchmarked first-ever social media campaign for MSHF
Achieved trending status in GoFundMe charity section
Raised more than $18,000 in just four weeks
200%+ increase in website users during the campaign
Challenge us. You’re going to love the results!
