Website Relaunch
Maren Sanchez Home Foundation (MSHF)
Strategy Development, Analytics and Reporting, Copywriting, Creative, Email Automation, Email Copy and Creative, Project Management, Search Engine Optimization, Theme Line Development, UI/UX Design, Website Development
CHALLENGE
MSHF educates and empowers girls and young women to defend themselves against emotional, psychological and verbal manipulation and physical violence. The organization aims to expand their footprint from local to global and initiate a new round of philanthropy that fuels growth. Their team wants to expand their training for girls and parents on how to identify threats and know what the action steps are. Its work also empowers bystanders to take action and become life savers.
Our challenges centered on foundational needs. Create language that inspires people and organizations. Develop a website that builds a brand and communicates its mission.
SOLUTION
We initiated a detailed strategy development process to align priorities for messaging, website content, and a new sitemap. That foundational work identified an opportunity to educate stakeholders ‒ so we researched, vetted, and aggregated deep market statistics on violence, sexual harassment, and more. Website development focused on several main objectives: organizing site content, writing effective copy, and creating online donation functionality. We developed the site in WordPress for its flexible functionality and easy-to-use, scalable content management system. And it incorporates effective search engine optimization and analytics.
EXECUTION
“I have worked with Charge Ahead Marketing for over a year now. They have created a brand-new website for my foundation in honor of my daughter. It has been my pleasure to do business with them on this project. They are punctual and thorough in every area of their work. I also appreciate their response time to my questions That is key for me and they do not disappoint. I admire their vision on my project and their openness to listen and implement my ideas.”
– Donna Cimarelli, CEO, The Maren Sanchez Home Foundation
RESULTS
The website won a 2019 Silver Aster Award
Benchmarked first-ever analytics tracking of MSHF website metrics
Advanced MSHF mission with impactful statistics section of new website
Launched new website on schedule and on budget
Challenge us. You’re going to love the results!
