We initiated a brief strategy development process that centered on a new, streamlined sitemap. We focused on several main objectives: organizing site content, connecting MPC to the local community, writing effective copy, and highlighting the ability to donate online. We chose to develop the site in WordPress for its flexible functionality and so we could handoff an easy-to-use, scalable content management system. The site uses imagery from local photographers to create a strong connection to the community. Copy on the site reads at a grade level of 6, which ensures a high level of readability among a diverse local population. And it incorporates effective search engine optimization and analytics.
Charge Ahead also led the development and implementation of MPC’s first-ever direct mail sustainability campaign.